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Digital Marketing Tips

Five Reasons we Love WordPress

Desert Digital Design has years of experience developing client sites with WordPress and accumulated knowledge and resources to deploy high quality websites. WordPress is the most popular open source Content Management System (CMS) used in 73 million websites. It is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces cost and deployment time.

1. It’s the most popular CMS in the world

WordPress is used by 73 million websites as of May 2012 (WordPress Stats) and it holds the largest market share in the CMS market. Many users are already familiar with the WordPress CMS and so it requires less training for staff.

2. It’s Open Source with room for expansion

WordPress can be self-hosted so there are no cost associated with downloading, installing, and upgrading. There are more than 20,000 WordPress plugins (often free) available to install such as slideshows, contact form, SEO optimization, etc. Fresh Consulting has licenses of premium plugins we deploy on your website at no cost such as video manuals of WordPress and easy website backup & restore functions.

3. Highly customizable

WordPress is popular because it meets the demand of many users with its flexible framework to allow designers and developers to create and modify layouts and applications. Coupled with user-generated extensions, your website is no longer limited by extensions created by enterprises. Our team have experiences extending the WordPress functionality as well as plugins developed by others in order to meet unique demand of our clients.

4. Designed for anyone, not just developers

Before WordPress became a popular CMS for website development, it was developed for non-tech savvy bloggers. So most of user-interface components are user-friendly for many users and there are written and recorded manuals available for you to easily learn how to use WordPress. Our team will handle all the complexities of setting up and customizing your website so all you have to do is to update the content on pages, posts, widgets, etc.

5. Lower setup and maintenance cost

According to DeviousMedia, WordPress incurs less setup, customization, and maintenance cost in comparison to other Open Source CMS such as Drupal and Joomla. Additionally, it is relatively easier to find designers and developers of WordPress if further customization or development is necessary in the future. You are no longer locked down with static website or proprietary CMS that are costly to tweak after initial development.

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