As 2015 comes to a close it’s time to start building your 2016 marketing plan by looking at what worked, what didn’t and what you could be doing differently. Chances are the costs of your PPC campaigns have risen tremendously and your results haven’t. This trend is likely to continue as the cost of AdWords is unlikely to go down.
Instead of trying to compete by outspending your competitors with keyword phrases we suggest allocating for the production of high-quality video content. Unlike AdWords, the addition of video content will benefit your facility in the short-term and long-term. Video is becoming the king of content marketing and according to Cisco by 2017 it will account for 69% of all consumer internet traffic.
As you set out to acquire and allocate your budget for 2016 here are 4 reasons you should include video in it.
1. Video is Persuasive
Video creates an emotional bond that influences a person’s choices and actions.
2. Video Builds Trust
A human connection alleviates fears and reduces hesitancy.
3. Search Engines Love It
Including video on your web pages can make them 53x more likely to appear on the first page of Google.
4. Video is Versatile
Just one commercial can be used for your email marketing, landing pages, websites, social media channels, YouTube advertising and broadcast TV.